Messe Erfurt successfully rounds off 2014


2015: trade fair exports and internationalisation set to continue & State coalition government supports trade fair development

Messe Erfurt can look back on a successful year as a trade fair centre. Almost 50,000 more visitors entered the Erfurt exhibition grounds than in 2013. In total, almost 620,000 guests (2013: 569,625) visited the 209 (219) trade fairs, conferences, concerts and events. The increases were generated by its conference and convention business and by Messe Erfurt’s success with its own events.

The popular “green” trade fairs, Reiten-Jagen-Fischen (Riding, Hunting, Fishing) and Green Days of Thuringia (Grüne Tage Thüringen), reported increases in visitor numbers of 8 and 14 per cent respectively. Wind.Energy greeted 17 per cent more participants, and the Rapid.Tech and FabCon 3.D trade fair combination for additive manufacturing and 3D printing saw visitor numbers grow by 35 per cent. The most successful hosted events included the Thüringen Ausstellung (Thuringia Exhibition), Automobilmesse Erfurt (Erfurt Car Show) and Model World.

Highlights amongst the events in Erfurt were the 29th Feast of St. Lawrence, celebrated by the chefs’ society Verband der Köche, the international professional boxing gala with the world championship match between IBF champion Yoan Pablo Hernandez and challenger Firat Arslan, and the penultimate instalment of the TV show “Wetten, dass…!”.

Targeted internationalisation

In 2014, Messe Erfurt laid the foundations for targeted transregional development. Guest appearances from Mongolia and Poland complemented the trade fairs Reiten-Jagen-Fischen (Riding, Hunting, Fishing) and Green Days of Thuringia (Grüne Tage Thüringen).

For the first time, the second-largest trade fair in eastern Germany appeared outside its own base and took its many years of expertise in the hot topic of additive manufacturing processes to METAV, the international trade fair for manufacturing technology and automation in Düsseldorf, with its mobile trade fair platform, Rapid.Area. The next stop for the road show is the Moulding Expo international trade fair for tool, pattern and mould making in Stuttgart in May 2015.

At the end of the year, the Rapid.Tech advisory board decided to continue the internationalisation of the renowned convention and trade fair. Its internationalisation strategy will initially focus on the United Kingdom, where Messe Erfurt has opened its first foreign office to provide support for exhibitors and promote the event to visitors. In addition, Messe Erfurt will use its trade fair platform Rapid.Area to bring the topic of additive technologies to the most important medical technology trade fair in Switzerland, the Swiss Medtech Expo, in September 2015. In exchange, Messe Luzern will organise a joint stand at Rapid.Tech in Erfurt with the backing of swiss3Dprinting, an association for the promotion of additive manufacturing technologies.

“We optimised our trade fair concepts in 2014 and strengthened our transregional marketing. That has paid off,” said Messe Erfurt CEO Wieland Kniffka, who can look forward to clear support from the new coalition government in the state of Thuringia in coming years.

The coalition agreement states: “The state government supports the required investment in Messe Erfurt and will also examine expanding its capacity through additional buildings at the trade fair centre.” Also agreed is the following: “The coalition supports Messe Erfurt’s bid to operate a multifunctional arena in Erfurt and a conference centre for the ICE-City.”

January - 1970